From Neem to Phenyl: India’s Toilet Cleaning Market – A Battle of Brands and Bacteria

India’s toilet cleaning market is valued at over ₹2,300 crore, and while global giants like Harpic and Domex dominate, Indian brands are also stepping. From Nimyle’s neem-infused cleaners to Sanifresh’s germ-killing power, and Roff’s tile-cleaning magic, Indian brands are making their mark in the fight against germs and grime.

Let’s dive into the world of toilet cleaners, phenyl, and disinfectants, and explore the brands that are cleaning up Indian homes.

1. Nimyle – The Neem-Powered Eco Warrior

Nimyle, from ITC Limited, is a herbal floor cleaner that uses the power of neem to clean and disinfect. Launched with a focus on eco-friendliness and natural ingredients, Nimyle is safe for all surfaces and leaves a long-lasting, fresh fragrance.

1. Sanifresh – Dabur’s Germ-Killing Challenge

Sanifresh, from Dabur India Limited, is a toilet and bathroom cleaner that aims to take on global giants like Harpic and Domex. With its Ultrashine formula, Sanifresh claims to kill germs and tackles tough stains and limescale. It’s a powerful, affordable option for Indian households.

1. Roff – The Tile and Floor Cleaner Champion

Roff, from Pidilite Industries, is a leading brand of tile and floor cleaners. Originally known for construction chemicals, Roff expanded into the home care segment with Cera Clean and Tenax Brio Top, offering deep cleaning for tiles, walls, and floors. It’s a favorite in Indian homes for its effectiveness and affordability.

1. Max Kleen – Wipro’s Disinfectant Powerhouse

Max Kleen, from Wipro Consumer Care and Lighting, is a home care brand that offers a range of disinfectant floor and surface cleaners. Max Kleen combines strength with a fresh fragrance, making it a go-to for Indian consumers looking for hygiene and cleanliness.

1. Neura – The Regional Hero of North India

Neura, from Naulakha Surfactants, is a regional favorite in North India, offering a range of disinfectants, detergents, and surface cleaners. Known for its strong cleaning power and affordability, Neura has built a loyal customer base with its traditional and effective formulations.

1. Gainda – The Timeless Phenyl Giant

Gainda, from Grand Chemical Works, has been a household name since the 1940s. Known for its iconic phenyl, Gainda has been a staple in Indian homes for generations. It offers deep cleaning, long-lasting fragrance, and powerful disinfecting properties, making it a trusted name in household hygiene.

1. Harpic – The Global Foe in the Indian Bathroom

Harpic, from Reckitt Benckiser (UK), is a dominant player in India’s toilet cleaning market, with a market share of 70–80%. Launched in 1984, it offers a range of strong disinfectants and cleaners that remove stains and kill germs.

1. Lizol – The Disinfectant Powerhouse

Lizol, from Reckitt Benckiser(UK), is a leading surface disinfectant in India. Known for its 10x better germ-killing power, Lizol targets surfaces, floors, and toilets, and offers a fresh, floral fragrance.

1. Domex – Unilever’s Toilet Care Champion

Domex, from Hindustan Unilever Limited (HUL) part of British Multinational Unilever, is a toilet cleaner. Launched in 1997, it provides long-lasting freshness and fights malodor for up to 3 days.

1. Vim – From Dishes to Disinfectants

Vim, from Unilever, is best known for its dishwashing products, but it has recently expanded into the surface and floor cleaning segment. Its new range includes disinfectant floor cleaners that claim to remove stains and germs, making it a versatile brand for Indian consumers.

1. Mr. Muscle – The American Powerhouse

Mr. Muscle, from S. C. Johnson Son (USA), is a global brand of surface cleaners known for its strong, no-nonsense cleaning power. It targets Indian consumers with its aggressive stain-removing formulas and is popular in both urban and retail markets.

1. Colin – The Blue-Sprayed Hero

Colin, from Reckitt Benckiser, is a popular glass and surface cleaner known for its signature blue trigger-spray bottle. It offers a powerful, streak-free clean for glass and hard surfaces.

1. Presto! – Amazon’s Private Label Power

Presto!, from Amazon India, is a private-label brand of household and cleaning products. Launched in 2018, it offers affordable, high-quality cleaners with vinegar-based formulas that remove tough stains and germs.