Brooms, Mops, and More: A Look at the Indian Cleaning Tool Market

When it comes to keeping our homes and spaces spotless, brooms and mops are unsung heroes. The Indian brooms and mops market is a thriving segment of the FMCG and household cleaning industry, with a growing demand for modern, efficient, and durable cleaning tools. The market is dominated by many local brands varying from region to region, but some national brands have also emerged. While global names have made their mark at the national level, Indian brands are stepping up with innovative designs, affordability, and a deep understanding of local needs.

Let’s take a closer look at some of the key players that are bringing a sweep of change to the Indian cleaning market.

INDIAN BRANDS’ SWEEP AT THE MARKET

1. Spotzero – The Mopping Revolution

Launched in 2015, Spotzero is a brand of advanced mopping and surface cleaning solutions under Hamilton India, a renowned name in Indian houseware since 1972. Known for owning brands like Milton and Treo, Hamilton has now expanded into the next generation of cleaning tools with Spotzero, focusing on smart, effective, and modern mopping solutions.

1. Shinezap – The Scrubbing Powerhouse

Shinezap is a household cleaning and scrubbing brand that focuses on scrub brushes and utensil cleaning detergents. It is owned by Pittie Consumer Private Limited, part of the Pittie Group, which was founded in 1989 in India. Shinezap is designed for the modern kitchen, offering easy-to-clean, durable, and efficient scrubbing tools that make cleaning a breeze.

1. Gala – The Brush and Mop Legacy

Gala is one of the most iconic names in Indian brooms and mops. Founded in 1986 by Chandan Chandrakant Gala in Mumbai, the brand has stood the test of time. In 2009, the German company Freudenberg acquired a 60% stake, while the remaining 40% is still owned by Gala Brush Limited. Together, Freudenberg Gala Household Products continues to lead the market with quality brushes, brooms, and mops that are trusted in millions of Indian homes. With the Indian brand still retaining a 40% stake, its for you to decide if you consider this as an Indian or a foreign brand.

FOREIGN BRANDS

1. Scotch-Brite – The Global Cleaning Giant

Scotch-Brite is a global leader in abrasive and cleaning tools, owned by 3M Company, a US-based multinational conglomerate. 3M entered the Indian market in 1987 through a joint venture with Birla Group, forming Birla 3M Ltd. In 2002, Birla sold its stake, and the company was rebranded as 3M India Ltd. Known for sponges, scouring pads, and scrubbing tools, Scotch-Brite is well known in Indian kitchens and bathrooms.