A Journey Through India’s Favorite Biscuit Brands

India’s biscuits market is on a flavor-packed roll, crossing the ₹41,400 crore mark in 2024. While global players have a presence, the real stars of this sweet and savory scene are India’s own homegrown giants such as Britannia and Parle. These iconic brands have not only stood the test of time but have also evolved with the times, constantly innovating and adapting to shifting tastes and preferences. Let’s have a look at some prominent Indian and foreign brands operating in the Indian market-

INDIAN BRANDS BREAKING A BITE

1. Britannia – The Timeless Leader

Britannia Industries Limited, part of the esteemed Wadia Group, has been a household name since 1892. Starting as a bakery in Calcutta, Britannia has grown to become India’s largest biscuit and baked goods company. Known for its iconic brands like Good Day, Marie Gold, and Tiger, Britannia has mastered the art of blending taste, affordability, and accessibility. With a vast distribution network and loyal consumers across the country, Britannia continues to lead the market with consistent innovation and a deep understanding of Indian palates.

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1. Parle – The King of the Pantry

Few brands are as synonymous with Indian households as Parle-G. Established in 1929 in Vile Parle, Mumbai, Parle Products made its mark in the biscuit category with the launch of this legendary product in 1939. Parle-G has since become a staple in kitchens and school bags across the nation. The brand has grown into a confectionery powerhouse, offering a wide range of biscuits and sweets that cater to every age group and occasion.

1. Cremica – The Rising Star

Founded in 1978 by Mrs. Rajni Bector in Ludhiana, Cremica began as a small ice cream venture but soon expanded into biscuits, sauces, and condiments. Known for its high-quality and affordable products, Cremica has carved a niche for itself in the Indian market with a strong presence in the biscuits and confectionery segments. The brand is steadily growing and continues to innovate with a focus on taste and value.

1. Sunfeast – ITC’s Snacking Powerhouse

Launched in 2003 by ITC Limited, Sunfeast made a bold entry into the packaged food market with a mission to create a national brand with pan-India appeal. The brand quickly gained popularity with offerings like Dark Fantasy, Sunfeast Mom's Magic, and Sunfeast Choco Pie. With a modern, health-conscious approach and a strong marketing strategy, Sunfeast has become a favorite among young and health-aware consumers.

1. Dukes – The Wafer Innovator

Founded in 1995, Dukes is a Hyderabad-based brand that revolutionized the Indian biscuit market with the launch of Waffy, one of the first commercially successful wafer biscuits in the country. The brand, now owned by Ravi Foods Pvt. Ltd., has a strong regional presence and is known for its wide range of wafer, cookie, and biscuit products that cater to diverse tastes.

1. Unibic – The Gourmet Touch

Unibic, a brand that brings a touch of gourmet to Indian biscuits and cookies, was founded in 2004 by Late Nikhil Sen. Originally an Australian subsidiary, it later transformed into a fully Indian-owned brand under the stewardship of Peepul Capital. Known for its premium and flavorful cookies, Unibic offers a unique experience for consumers looking for a bit of indulgence.

1. Priya Gold – The Affordable Delight

Launched in 1993 by Surya Food Agro Ltd., Priya Gold has become a popular choice for consumers seeking quality at an affordable price. The brand has built a strong presence in the biscuit market with a focus on taste, texture, and value for money. It is particularly popular in the North and Central regions of India.

1. Patanjali – The Ayurvedic Alternative

Patanjali, the brainchild of Baba Ramdev and Balkrishna, made a bold foray into the FMCG space in 2006 with a mission to promote Ayurvedic and indigenous products. Under the Divya brand, Patanjali offers a range of biscuits and cookies that are marketed as healthier, natural, and swadeshi (indigenous) alternatives to mainstream brands. The brand has seen significant growth and is a key player in the Ayurvedic and wellness-focused food segment.

1. Anmol – The Regional Powerhouse

Based in Kolkata, Anmol has become a major player in the biscuit and confectionery industry, especially in the North and East of India. Founded in 1993, the brand is known for its wide range of products, including biscuits, wafers, and chocolates. With a focus on quality and affordability, Anmol has built a loyal consumer base and continues to expand its reach.

FOREIGN BRANDS IN THE MARKET

1. McVitie’s

McVitie’s is a well-known biscuit brand with origins in the United Kingdom. It is currently owned by Pladis, a global snacking company based in the UK. McVitie’s entered the Indian market in 2009, introducing products like the Digestive biscuit, a staple in British households.

1. Oreo 

Oreo, the popular cookie brand, was first introduced in the United States in 1912 and is now part of Mondelez International, a global confectionery company. In India, Oreo was launched in 2011 by Cadbury India, which is also part of the Mondelez group. The brand is recognized for its signature crunchy wafers and creamy creme filling, and it has introduced a range of flavors to suit Indian tastes.

1. Biscoff

The primary Biscoff brand available in India is Lotus Biscoff, with the parent company being the Belgian multinational snack food company, Lotus Bakeries NV. The brand's origin dates back to 1932 in Lembeke, Belgium. Lotus Biscoff officially launched in India in November 2025 through a strategic partnership with Mondelēz International.